Renew your broadcasting loops regularly
Video 2/4 : Campaign freshness
To keep your targets captivated, you need to make sure your campaigns remain fresh. This means that your screens must display new information as often as possible. Find best practices for up-to-date and impactful content:
- Adjust the renewal frequency to your target
- Build and track an editorial schedule
- Add an end date to each of your campaigns
- Delete your campaigns that are too old