Smart programming: add context to your messages
Video 3/4 : Context-sensitive targeting
Context-sensitive targeting delivers a relevant message to the right target at the right time, which helps to promote their retention and the engagement of the target. Find our tips and best practices to add multiple contextualisation criteria to your campaigns:
- Choose the right kind of campaign depending on the message
- Adjust the broadcast frequency
- Make your weather campaigns responsive
- Use data feeds updated in real time