Configuring a campaign
Campaigns are the central elements of the Cenareo platform. Campaigns are what govern what will be broadcast on the screens.
A campaign is the association of one or more content elements on one or more screens with a particular context (times, periods, frequencies, etc.)
Naming a campaign
Most of the time, campaign management is collaborative and requires a clear naming convention for the campaigns to ensure clear understanding.
This name will be displayed on the list of campaigns, on the screen page, in the broadcast statistics, etc.
Configuring a sound campaign
If the content you send allows it, and your offer allows it, you can enable sound broadcasting. To do this, check the “Sound enabled” box on the campaign page.
⚠️ It is also necessary to check the physical screen configuration.
Target the broadcast
Choose the screens on which the selected content will be broadcast. The Groups section allows you to select multiple screens at once and to be more efficient.
Controlling broadcasting thanks to campaign types
Choosing a campaign type:
- Periodic
The media will be automatically added to the broadcasting lists uniformly on the selected screens between the “Start of display” and “End of display” dates. If no end date is entered, you will need to stop it manually when you want to. - Event driven
The media will be automatically added to the broadcasting lists on the selected screens from the “Start of display” date. It will be increasingly broadcast until reaching maximum display on the “Start of the event” date. If you want your media to be played during your event, you can specify an “End of event” date. - Solo
The media will be the only media broadcast on the screens during its broadcast period. The other scheduled campaigns are therefore suspended and will be broadcast again at the end of the period. - Default campaign
The media will be broadcast only if there is no other campaign broadcast on the screens.
⚠️ Note that depending on your profile and the package you have purchased, it is possible that not all of these types of campaigns can be displayed. If you think that this is an error, contact the support team.
Periodic campaign
The media will be automatically added to the broadcasting lists uniformly on the selected screens between the “Start of display” and “End of display” dates.
The periodic campaign provides a linear broadcast and is the most classic mode of operation.
Event driven campaign
An event driven campaign increases the broadcasting frequency of content until the event date. It will therefore be increasingly broadcast as the start of the event approaches. If you check “broadcast during the event”, the broadcast will also be at its maximum frequency during the event.
⚠️ Note that the progression is linear between the broadcast start date and the event start date.
Solo campaign
A solo campaign takes priority over all other campaigns and will be the only one to be broadcast over the selected period. If several solo campaigns are configured, they will alternate over the selected periods.
Default campaign
This campaign type will be broadcast on the screen only if no other campaign is scheduled on this screen during the selected period. Thus, it is possible to plan the “default” behaviour of the screen and avoid displaying a black screen or the Cenareo logo, for example in the event of a scheduling error.
For example: In the following case, illustrating the scheduling of a screen, the default campaign will only be broadcast between 9 and 10 April, when Campaign 1 has expired but Campaign 2 has not yet started.
When configuring the campaign, choose the “Default campaign” type. You can create one or more default campaigns.
All users can create a default campaign that targets the screens on which they have rights.
Locking a campaign
By default, a classic campaign can be edited by the Content Planners. It can also be paused (and therefore not broadcast) by the screen administrators. You can change this behaviour and lock a campaign. In this case, only you can edit, pause or stop it.
From the campaign configuration page, go to the advanced settings and check “Locked”, remembering to confirm.
Broadcasting content on demand
Cenareo allows you to create campaigns that can be triggered on demand (or remotely-controlled campaigns) to precisely control the display using your mobile phone or tablet and to allow you to create original interactive scenarios.
When configuring the campaign, click on “Advanced Settings” and then “Remote Control Settings”. (If you do not have access to this option, please contact our support team).
You can choose to broadcast the campaign regularly or only on demand (and otherwise invisible). Check “main loop” to broadcast the campaign regularly. Check “on demand” to allow the campaign to be triggered on demand (note that it will not be triggered if this box is unchecked).
Then go to the page of a screen attached to the campaign and click on “Settings” below its photo, then on “Broadcast on demand”.
Scan the QRcode that is displayed with your phone or tablet.
For each screen, a dedicated page - and accessible without a connection - lists the campaigns that can be triggered on demand. A click on “Play on screen” instantly broadcasts the campaign on the target screen.
ADVANCED USE:
To create original scenarios, it may be interesting to link the triggering of a campaign to external sensors. To do so, you can retrieve the trigger URL (accessible without authentication) by copying the link from the “Read on screen” button (right click / copy URL).
🚀You can also broadcast an interactive campaign on multiple screens at the same time. To do so, you need to construct the target URL manually:
Simple URL format
A call to this URL triggers the campaign to be instantly broadcast on the screen https://manage.cenareo.com/screens/remote/xxxxxxxxxxxxxxxxxxxxxx/call/yyyyyyyy-yyyy-yyyy-yyyy-yyyyyyyyyyyy
xxx : unique identifier of a screen
yyy : unique identifier of a campaign
Multiple URL format
https://manage.cenareo.com/screens/remote_multi?xxxxxxxxxxxxxxxxxxxxxx1=yyyyyyyy-yyyy-yyyy-yyyyyyyyyyyyyyyy1&xxxxxxxxxxxxxxxxxxxxxx2=yyyyyyyy-yyyy-yyyy-yyyyyyyyyyyyyyyy2
xxx1 : unique identifier of the first screen
xxx2 : unique identifier of the second screen
yyy1 : unique identifier of the first campaign
yyy2 : unique identifier of the second campaign
…. xxxN and … yyyN for as many screens and campaigns required
Possible additional arguments
delay : seconds of delay before broadcasting, for example : https://manage.cenareo.com/screens/remote/xxxxxxxxxxxxxxxxxxxxxx/call/yyyyyyyy-yyyy-yyyy-yyyyyyyyyyyyyyyy?delay=5
> Note that unique IDs of the screens and campaigns are available on the pages of the remote-controllable campaigns of each screen.
Configuring a weather-responsive campaign
Responsive weather campaigns are triggered according to the weather and temperature of the day.
This allows you to trigger campaigns according to the weather matching the location of the screen entered on its page.
For example, you can create a campaign that only launches when it is raining in the place in which the screen is located. The campaign can therefore be launched on a screen in London if it is raining and not on the New York screen if it is not raining.
This allows you to trigger campaigns according to the weather matching the location of the screen entered on its page.
For example, you can create a campaign that only launches when it is raining in the place in which the screen is located. The campaign can therefore be launched on a screen in London if it is raining and not on the New York screen if it is not raining.
Go to the “Campaigns” tab on your Cenareo space and then click on the campaign cog then “Responsive weather” to then enter the criteria you want. You can also find this feature on the page of the campaign in question in “settings”.