FAQ : The share of voice system

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1. What is a "Share of Voice" and how does the system work?

A share of voice is a time segment allocated within the content broadcast loop. In other words, it guarantees that a specific content category (such as "Human Resources" or "Marketing") receives a set percentage of the total display time on a screen. This system allows for the intelligent management of display time across different types of content.

For example, in a 3-minute loop, if the "Human Resources" share of voice is configured for 1 minute (i.e., 1/3 of the time) and the "Marketing" share of voice for 2 minutes (2/3 of the time), the system guarantees that the content from each category will be broadcast in those exact proportions.

2. How does Cenareo manage the broadcasting of campaigns with different shares of voice?

Cenareo's algorithm is designed to balance the broadcasting of your content. It always aims to alternate content from different shares of voice to prevent your audience from seeing content from the same category multiple times in a row.

3. What happens if certain campaigns do not broadcast during every loop?

If a piece of content is not displaying, there are several possible causes:

• The time allocated to the share of voice is too short relative to the volume of content.

• The content is configured with the wrong share of voice type.

• The screen does not share the same share of voice settings as those used when the content was created.

• A frequency setting is applied to your content (e.g., broadcasting once every two loops).

4. How can I configure the share of voice types and their time allocation?

Share of voice types and their time allocation are defined for all users and screens across your fleet, based on your specific needs. This ensures communication consistency and easier management of your shares of voice.

💡 Got questions about setting up your shares of voice? Get in touch with your dedicated Cenarist or contact our customer support team.

5. Can I exceed the time allocated to a share of voice?

If a category contains more content than its allocated duration, the system will automatically distribute this content across multiple broadcast loops while still respecting the defined proportions. The share of voice system is designed to guarantee a balanced distribution of display time, adapting the broadcast to the amount of available content while maintaining your chosen proportions.